Thursday, February 02, 2012

Journeys 2-5-12 Super Bowl Sunday



Today is Super Bowl Sunday. Thanks to Google, I know that in the United States, the game will be televised nationally at 5:30 p.m. Central Time by NBC. It will also be streamed online, both to computers (via NBC.com) and mobile devices (via Verizon Wireless's NFL Mobile app), the first legal online streaming of a Super Bowl telecast in the USA.


All commercials for the game sold out by Thanksgiving 2011, at an average price of $3.5 million per thirty-second ad. This is the highest rate for Super Bowl advertising in the event's history. At least one thirty-second advertisement commanded a price of $4 million. In some recent years there have been more than 60 commercials during the Super Bowl, with over 100 million people watching them.


This will be the first Super Bowl to be played in Indianapolis, and the first time in the history of the game it will be played in consecutive years in a retractable roof stadium.


According to Business Week, the average NFL player salary is $1.9 million. The median NFL player salary is $770,000. The average NFL career length, however, is 3.5 years. So the number of players on injured reserve in 2010 was 352. And the average NFL player age is 27. An NFL referee’s average salary is $27,000 (for 16 games). The average NFL head coaches’ salary is $3.25 million.


According to the USDA, in 2012, the average cost of feeding a family of four in the USA is $188.40 per week. The average basic utilities cost in the USA is $208.50 per month. According to the Census report, in 2009, 18.7 % of the United States population lived at or below the poverty level. The 2012 nationwide Souper Bowl of Caring had 595 groups that generated $3,163,686 in cash and food items for local charities. According to their newsletters, the Salvation Army in Grand Island will hand out approximately 160 meals tonight, and there are currently 95 men, women and children at Cross Roads Shelter in Hastings.


I enjoy watching the Super Bowl each year. This year, because of the way the teams came out, I’ll probably be watching the commercials as much or more than the game. These are just some numbers to chew on as we snack our way through Super Bowl XLVI tonight.


Grace & Peace,



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